About this blog

A different point of view

By Julian Stubbs

It’s a funny thing: perspective. It can be your view from 10,000 metres high, how the world looks from behind rose-coloured glasses… or a blueprint for how you approach new situations. Perspective is a point of view, in other words. But changing your perspective is not always as easy as changing your location. As an Englishman in Sweden, working with Americans and Europeans, I know it’s more than that.

In this blog, I like to look at things in a different way– and talk about it. At *UP There, Everywhere we know about the importance of being different. Our business model and approach is absolutely different and we are very focused on delivering services for our clients that set us apart. Creating difference is the essence of branding (See Julian Stubbs’ Profile) and something we aim to do for all of our clients.

As we explore brand strengths and weaknesses, international marketing communications, branding in Sweden and globally, and cross-cultural marketing strategies on these pages, we hope to gain insights into some of those perspectives. This blog is a place to explore ideas, thoughts and examples in brand communications. I hope you’ll enjoy the journey with me.

Have an idea? Contact me.