Tennis is one of my favourite sports.
I was lucky enough to have a short holiday recently at one of the UK’s leading tennis schools, where you get six hours a day of pretty intense training, with some excellent professional coaches.
One of the coaches was showing us how to serve, and he was blasting in 110 mile per hour serves fairly effortlessly. We asked how he compared to the pro’s on the tennis circuit and his answer was fairly illuminating. His answer made me think about our own business – brand communications. He said that his serve was pretty good, but a circuit pro (Federer etc.) would be equally strong in all aspects of his game – everything would be at the very highest level.
Brand communications is a bit like that as well. You cannot afford any element in what you are doing, or producing to let the overall effect down. It’s not good producing great advertising, if the product or the salesman the customer meets disappoints – and vice versa. Everything has to work together and be of the same high standard.
I love tennis, but unfortunately I’ll never play Roger Federer or at Wimbledon. Brand communications however is another game, and I’m happy that Dowell//Stubbs play’s that game at the very highest level.
(P.S. I did manage 83 MPH on one of my serves!)